LSI Global Communication Maturity Model™
The LSI Global Communication Maturity Model™ shows the stages through which organizations will progress when implementing a multilingual communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
Our focus is with the 80% of organizations defined as unsophisticated buyers who are most likely to overspend and who can benefit most from prioritized strategies and objectives. These are the companies that will most likely benefit from best practices in the localization industry. However, the best practices, standards and other models in our industry do not provide a clear and documented roadmap for successful multilingual communication strategies. This has led us to the development of the
Global Readiness Scorecard™.
When organizations grow internationally, they typically fail to build a business case that justifies more support for their multilingual communications to accommodate an increased volume of content and/or the increased number of languages for that content.
Our Global Readiness Scorecard provides organizations with a framework that is narrowed down to those vital objectives and measurements within
4 Readiness Categories. Using this framework, organizations can unlock the potential of using multilingual communications as a key strategy for overall international business success.
"We have always tried to provide our clients with multilingual communications, however LSI has improved not only our process but our professionalism enormously. They have allowed us to increase our international communications at the accelerated pace our growth requires."
International Marketing Manager, Handi-Craft Company
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