Health Literacy Solutions
Health literacy is the ability to read, understand
and act on health care information.
Our clients in the health care industry must provide their members with communications that are written in Plain Language and meet Medicaid and Medicare reading level requirements. Often our clients do not have the in-house resources or Health Literacy expertise to meet these goals. Our Health Literacy team has produced many types of communications that follow Health Literacy guidelines including disease state handbooks, letters with member benefit and plan information, and a pregnancy book written and designed for the Medicaid population. We've been able to help our clients meet government requirements and ensure comprehension and compliance with their members.
Health Literacy varies by context and setting and is not necessarily related to years of education or general reading ability. A person who functions adequately at home or work may have marginal or inadequate literacy in a health care environment. With the move towards a more "consumer-centric" health care system as part of an overall effort to improve the quality of health care and to reduce health care costs, individuals need to take an even more active role in health care related decisions. To accomplish this people need strong health information skills.
Click on the presentation below to see what good health literacy writing looks like.
Our Health Literacy team's expertise includes:
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25 years writing experience and advocating for the health and welfare of patients
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Numerous awards including special recognition from the FDA, WIC Program, US Director of Health and Human Services
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Writing documents that effect behavioral change in your patients and program members
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Designing documents that follow the 200+ Health Literacy design rules
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Creating culturally appropriate communications that are targeted to your specific audience
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Using behavior modification and education theories to achieve behavioral change
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Assessing your documents for compliance with Health Literacy writing and design rules
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Readability testing of your documents for grade level
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Modifying your documents to ensure they meet grade level requirements
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Conducting focus groups and usability tests for your communications
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Consulting on company-wide Health Literacy initiatives
In addition to outstanding teams of writers and designers, our internal team works with you to establish metrics for your communications with identification of the right leading and lagging indicators. It is the first step to having a documented health communication strategy.
Please contact us to learn to learn more about Health Literacy.
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