"Our decision was made to put our website into Japanese because our target market is high volume consumer electronics and Japan was a major target market. Matrix has always considered the web site a key part of our marketing communications program. Creating a Japanese web site was a critical step in supporting sales/PR/marketing efforts in this market...

...[working with Language Solutions] Matrix gained an appreciation for the entire translation process: It was interesting to learn of the subtleties in each language and the complexity of choosing software, character sets, formatting, and optimal translation specific to each region. The creation of a Glossary of Terms proved to be most beneficial as we continually added to/refined this glossary to improve on consistency of translations and increase efficiencies going forward. The Glossary and entire TM (Translation Memory) for each language is an extremely valuable asset to Matrix and we will be able to leverage them for all future projects".

Executive
Matrix Semiconductor, Inc.

Website localization is the process of converting your website content, images with text, links, format and style of writing to a specific language and culture. It involves evaluating the cultural appropriateness of your existing graphics and links, and making adaptations based on that evaluation. Translation of the text alone does not mean your site is localized.

LSI has a documented process for website localization. This includes an initial strategy analysis of your company's goals and vision. You will receive a customized solution, in which we will coordinate and oversee the efforts of our specialized workforce of technical website translators, localization testers and software engineers located around the globe.

It is important to consider both the localization of the content and the technology in which your translations will reside as you take your message and business transactions to market. If you have a static website, your IT team will be glad to hear that we use a unique software that allows us to localize your site very easily without touching your code. You can simply send us the source files of your website. If you have (or would like to have) a Multilingual Content Management System, we can also provide the special assistance you will require to successfully localize your content. Learn about technology developments in our industry that can help you with costs and elimination of manual processes.  Learn about our technology solution to integrate your Content Management System with our Translation Management System .  A middleware solution may be what you need - no need to rip and replace what you are currently using but adapt it with technology in our industry that focuses on the workflow around managing multiple languages. 

Whether you are just entering the global market or are already immersed in it, we have the experience, skills, technology and technical workforce to localize your website. We want to become your strategic partner to take you to the next level. Contact us for more information about localizing your website.