Linguistic Screening

A linguistic screening enables you to discover negative and positive connotations of product names that you are planning to launch into the international market. LSI provides linguistic screening of your product names in over 40 languages. Our expert, native linguists analyze the meaning and linguistic characteristics of your product name(s) as they would be received in other languages and countries.

Our evaluation includes an analysis of the positive and negative connotations in the pronunciation, spelling and meaning of the names. Product names are evaluated as a whole and in dissected parts. LSI delivers one analysis report per language. The report will be provided in English. Our standard process can include an Executive Summary compiling the results of all languages. We will work with you to determine how the information will be organized so that it best meets your needs.

If you are taking a product into a new market and want to know how your product's name will be received, contact us to learn more about how we can help you to best achieve the results for which you are looking.  You can also download our Linguistic Screening Quote Request form for the initial information we will need to evaluate your costs and timeframes.