About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Marketing Translation and Global Branding
Our Global Marketing Translation and Global Branding Blog is for marketing professionals, designers and writers who are involved in translation of brand messaging, websites, brochures, flyers, etc. We also address product naming and creative writing (copywriting) best practices. Foreign Markets are often one of the key growth strategies of businesses selling products and services. Brand Managers and Marketing Managers need to control consistency and accuracy in their messaging in other languages. This challenge often requires a new set of skills, a global mindset, and marketing professionals that embrace this challenge will ultimately be more successful in their jobs as they advocate for their foreign language end users.
Use of Fonts in Multilingual Typesetting has never been a big problem before. But as design firms are burdened to upkeep their font license policies and the growing influence of cloud based services has increased the pressure on vendors to get their own fonts to be able to work with their client’s designs. This is a cost to the industry that somehow needs to be recouped. What would be some other ideas that could help deal with font license issues?
For years, technology has made our industry worry about the impact of automated Free Translation services. But how free are free translations really and where are we to gain from free translations? If the idea is that nothing comes for free, then where are the hidden costs of free translations?
Whenever we are asked about who is doing our translations, the common expectation is that either we do the work "in-house" or we just "send it out" to "a translator." However, the translator community, at least within Language Solutions, mainly consists of a regular...
Linguistic Screening (or Product Name Testing) of your English Product Name should not be the process by which you’ll want to evaluate your Product Names in China. Rather, Chinese names benefit more from a phono-semantic matching process by which the sounds and/or meaning of the name are matched to fit the English name and brand.
Until just recently, the Canadian Government had planned to enact the Private right of Action provisions on July 1st as part of Canada's anti-spam legislation (CASL). This provision would have allowed individuals to bring lawsuits against organizations and it's...
So who is the translator that is best used for the linguistic screening process? What are the skills and abilities of a translator that best does this kind of project?
Many Microsoft Word documents are not made ready for translations. In this post we look at Word Formatting best practices and close out with our typical philosophy towards formatting for translation.
Organizations seeking a WordPress Translation Solution now can directly connect with Language Solutions for professional translation services. WPML is a downloadable plugin for WordPress that manages not only the translation workflow, but also can be configured to...
Translating your global brand into context based languages can cause a lot of headaches. Take for instance the example of using adjectives in French. Adjectives are words that describe the noun. In English, adjectives are pretty simple. You place the adjective in...
Preparing InDesign Files for Translation is a good investment. In this post we highlight a very unique situation to explain how design decisions can greatly impact the translation and typesetting workflow.