About Advocating Global

A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.

Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.

Healthcare Communications Blog

Our Healthcare Communications Blog is intended for healthcare professionals, employee benefit managers and pharmaceutical marketing professionals to get a better understanding of the role that translation plays in the healthcare industry. We work in fields of Managed Care, Pharmaceutical Marketing, Clinical Trials (Surveys), Open Enrollment and Employee Benefit Communications in the United States. While we focus a lot on hot topics like Spanish translations and Hispanic population, there is also an increasing pressure to provide patient, member or employee communications in Chinese, Vietnamese, Korean and other emerging languages. This puts the pressure on healthcare communication managers to be proficient in understanding how to deal with translation, localization and culture in the healthcare field.

With this blog, we intend to make every manager in the healthcare industry a little more globally minded and therefore, a better advocate for the foreign language end user

Translating for 2018 Open Enrollment

Translating for 2018 Open Enrollment

Even though summer season is just about to begin, many Plan Managers and HR consultants are probably already thinking about preparing for the 2018 Open Enrollment. We decided to play around with another fun summer themed infographic to get plan managers to also think about planning for translation and health literacy writing.

Section 1557: Develop a Language Access Plan

Section 1557: Develop a Language Access Plan

Health Organizations receiving funding from the Department of Health and Human Services for Medicare or Medicaid services will need to comply with Section 1557 anti-discrimination law. Covered entities are encouraged to develop and implement a language access plan to ensure they are prepared to take reasonable steps to provide meaningful access to each individual that may require assistance.

Testing for Spanish Readability

Testing for Spanish Readability

Health Literacy Writing in English uses various strategies to drive certain desired patient behavior. Just like in English writing, measuring the impact of Spanish translations of Plain Language or Health Literacy written communications is more than just obtaining readability score. What readability models are available in Spanish and what can health organizations do more to enable comprehension in Spanish?

Could Prescription Discount Programs Drive Further Hispanic Patient Engagement?

Could Prescription Discount Programs Drive Further Hispanic Patient Engagement?

Prescription Discount Programs are an alternative way for many uninsured or under-insured Americans to get lower cost prescription drugs. Many of these discount programs are just a few years old, but the potential to reach a large Hispanic audience is likely going to be a growth strategy. In this post, we’ll look at these programs, what role they might play in the growing Hispanic Health Population and how they might even play a role in driving Hispanic Patient Engagement.