About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Localization Maturity Blog
Localization Maturity is about matching your organization’s expectations on global communication outcomes with the right people, processes and technologies. As organizations grow and their localization (translation) needs grow, that organization will have to move through stages of maturity. Our Global Communication Maturity Model™ 2.0 shows an enhanced view of the stages through which organizations will progress when implementing a global communications strategy. Each stage represents a point in time when an organization faces unique challenges that must be met and built upon in order to move forward on their global business path.
The translation process can be negatively affected by a poorly formatted document. The translation workflow is often oversimplified by our own industry through the expectation that translation is a simple “word” business. However, when you look at the details of the translation workflow from start to end, there are a lot of process principles that are relevant to translation quality.
Sign-language interpreting and Foreign language interpreting are two distinct professions with the same goal of mediating communication between two or more parties with different languages. Both deal with language, one spoken and one signed. Both contrive importance from cultural impact on the language(s) being interpreted. However, the standards and practices by which we operate are quite distinct.
Whenever we are asked about who is doing our translations, the common expectation is that either we do the work "in-house" or we just "send it out" to "a translator." However, the translator community, at least within Language Solutions, mainly consists of a regular...
Linguistic Screening (or Product Name Testing) of your English Product Name should not be the process by which you’ll want to evaluate your Product Names in China. Rather, Chinese names benefit more from a phono-semantic matching process by which the sounds and/or meaning of the name are matched to fit the English name and brand.
We talk a lot about building up Global Competence in the organization, but what does it mean? Does it mean that everyone in the organization needs to know the ins and outs of Global Commerce? Does it mean that everyone is Culturally Sensitive? When does Global...
In a John Deere commercial we see how a customer receives an eye opening statement from the salesman: “It’s not how fast you mow, it’s how well you mow fast”. It got me thinking how this slogan could relate to translation productivity (why not?).
The situation is this: You have a document set up with styles, chapter numbers and a table of contents and you want to translate the document and present it in a side-by-side bilingual format. However, there are a few things in Word that could drive you nuts if you don’t set up your styles correctly.
Discussion about translation software compatibility which is useful for translators and other LSPs.
Preparing a file for translation can save you costs. We’ll show you how to correctly set up your Table of Contents (TOC) in a Word file to have it automatically paginate. This is useful even if just creating your English document
Choosing a font for your translated website? Should you use that Google or free web font even if it says that is supports that language?